Jewellex Africa is the premier trade fair of the South African jewellery industry and has been hosted by the Jewellery Council of South Africa for over 40 years.
The Jewellery Council of South Africa is the umbrella body representing jewellery manufacturers, wholesalers and retailers as well as services to the industry. The mining houses that are also members are Anglo American Platinum and De Beers.
Jewellex is the time when new merchandise lines and the most exclusive and extensive product ranges of watches, clocks, fine jewellery, pearls and precious stones, jewellery packaging, machinery, tools and equipment, accessories and services available is offered to the local and international retail and wholesale jewellery industry.
The offering is from very high-end diamond and precious metal jewellery to the lower-end product aimed at the mid to lower income group.
The buyers to the show are manufacturers, wholesalers, as well as retailers who purchase for the Christmas season. Amongst these retailers are a buying group called Chevron Jewellers, representing approximately 35 retailers from around South Africa.
One of the main objectives of Jewellex is to become the trading hub of Africa and thereby offering international countries an opportunity to see what ‘Africa’ has to offer under one roof. It further aims to provide a secure trade platform for product distribution into and out of Africa.