PlatAfrica is South Africa’s premier platinum jewellery design and manufacturing competition, proudly hosted by Valterra Platinum Ltd in partnership with Metal Concentrators and The Platinum Guild International.

Now in its 27th year, PlatAfrica has built a legacy of excellence. It showcases bold, statement and capsule platinum jewellery that resonates with both local and international audiences.

The competition continues to evolve, embracing cutting-edge technologies such as digital product passports, capsule collections, and Inoveo—a proprietary AI-generated platinum alloy.

These innovations position PlatAfrica as the first African luxury jewellery brand to integrate such advanced solutions, setting new global benchmarks.